It’s sink or swim for the “Prodigal Sons” of Televangelism like 30-year-old Frederick Price Jr. who takes over his father’s ministry after “Hip Hop Sunday”…
Who put the mega in megachurch? Two new books, one on star evangelicals and one that focuses on African-American televangelists, tell the story—and explain the remarkable influence of celebrity preachers in the religious marketplace.
Pastor Joel Osteen won’t have a home team advantage this weekend in the Bronx, but chances are the crowd will be with him. What’s this generation bringing to the Osteen brand?
