It should not go unnoticed that Camping’s followers headed directly to Times Square (rather than Oakland, say) to prepare for the rapture. Times Square stands for ultimate worldliness, the crossroads of capitalism, the epicenter of corporate globalization. Camping’s group intentionally or unintentionally brought an alternative way of telling time and assessing value to the place for which time is money and values are a matter of cross-marketing, re-branding, and logo recognition.
