Branding is a combination of name, logo, and mythology; in a world in which we see more than three-thousand marketing messages a day, does religion have to sell itself in order to remain part of the cultural conversation?
Mara Einstein
Mara Einstein has been working in or writing about the media industry for the past 20 years. Her first book,Media Diversity: Economics, Ownership and the FCC (Lawrence Erlbaum Associates, 2004), was the cause for much debate when research from this work was used by the FCC to redefine the media ownership rules. In addition to being an Associate Professor at Queens College, she is also an adjunct associate professor at the Stern School of Business at NYU, as well as being an independent marketing consultant.
