‘Tradwives’ promote a lifestyle that evokes the 1950s. But their nostalgia is not without controversy

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“Though the numbers of self-identified tradwives are low, social media has allowed them to reach sizable audiences. The 10 to 15 largest tradwife accounts have tens of thousands of followers across Instagram and YouTube, according to an analysis from Political Research Associates, a think tank focused on the US political right.” 

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These millennials and zoomers glamorize the aesthetics of 1950s Americana, donning retro fit-and-flare dresses and posting vintage illustrations of aproned housewives placing dinner on the table.