STUDY: Tradwife influencers are quietly spreading far-right conspiracy theories

screenshot of Media Matters

In recent years, the ‘tradwife’ movement has shifted [] from far-right internet subculture to mainstream social media trend, becoming particularly popular among young people. Not every popular homemaking creator is a “tradwife,” though; tradwife influencers specifically preach the gospel of rigid gender roles and biblical submissiveness, glamorizing a 1950s housewife aesthetic while calling for some variation of a ‘return to tradition.’”

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